Brand Packaging September-October 2011 by Pauline Hammerbeck

By Pauline Hammerbeck

Show description

Read Online or Download Brand Packaging September-October 2011 PDF

Best nonfiction_5 books

The Ideology of Classicism: Language, History, and Identity in Dionysius of Halicarnassus (Untersuchungen zur Antiken Literatur und Geschichte) issue 1862-1112

This can be the 1st systematic research of Greek classicism, a very important component to Graeco-Roman tradition lower than Augustus, from the viewpoint of cultural id: what imaginative and prescient of the area and their very own function in it inspired Greek and Roman intellectuals to devote themselves to reliving the classical Greek previous in Augustan Rome?

Mastering Search Analytics: Measuring SEO, SEM and Site Search, 1st Edition

Many businesses nonetheless strategy search engine optimisation (SEO) and paid seek as separate tasks. This in-depth consultant indicates you the way to exploit those courses as a part of a finished strategy—not simply to increase your site’s seek ratings, yet to draw the appropriate humans and elevate your conversion cost.

Extra info for Brand Packaging September-October 2011

Example text

LETS TALK. com + Method "advocates" at a co-creation session designed to reinvent specialty cleaning VISUALIZE, PROTOTYPE, MAKE TANGIBLE. Concepting is ongoing at Method. We think of our concepts and prototypes as conversation-starters—internally with our teams, and externally with advocates (our super fans) who we also involve in our consumer research. In co-creation sessions with Method’s advocates, we ask them to be the designers for a moment. Though, the focus of consumer co-creation is on the ‘why’ behind the ‘what’ that they create.

We strive to keep this differentiated point of view central in all the work we do. For instance, we recently set out to envision the future of hand care at Method. First we looked at what the original vision was 10 years ago when Method first launched: to make hand care fun through color, form and fragrance. Then we did a consumer deep dive to learn more. We segmented the world of hand care consumers, combining a quantitative study with in-home ethnographies and “shop-alongs” to create a holistic picture of consumers’ priorities in the category.

9 Huhtamaki, Inc.......................................... 29 Printpack ..................................................... 21 R+D Leverage ........................................... Inside Front Cover, 3, 49 Roland DGA............................................... 39 Xpedx ........................................ 4 Pantone ....................................................... 23 Transparent Container........................... 33 Yupo .............................................................

Download PDF sample

Rated 4.01 of 5 – based on 12 votes