Business Ethics and the Electronic Economy by Michael Ehret, Michaela Haase, Martin Kaluza (auth.),

By Michael Ehret, Michaela Haase, Martin Kaluza (auth.), Professor Dr. Dr. h.c. Peter Koslowski, Professor Dr. Christoph Hubig, Privatdozent Dr. habil. Peter Fischer (eds.)

The net and the digital financial system are a technological revolution whose secular value is obvious. the net gets rid of the temporal and spatial constraints at the alternate of data. It adjustments deeply the area of construction and of labour. It transforms the trade relationships among manufacturers and shoppers in addition to among the providers in the supply-chain. The digital financial system is ready to generate extra actual con­ sumer profiles and, for that reason, a extra robust and potent advertising and marketing di­ rected to the person client. there is not any that isn't present process thorough adjustments brought on by the net. the amount handy offers an research of the net revolution. It covers questions attaining shape the hugely debatable thesis of the top of estate rights within the web because of the non-rivalry of the "consumption" of in­ formation to questions in regards to the repercussions of the net on our knowing of the human individual. Technological alterations just like the creation of the digital economic climate pose the query of the way to deal with it and the way to regulate quite its ethi­ cal difficulties and dilemmas. the moral difficulties and the enterprise ethics of the digital economic system within the fields of creation and labour, of consump­ tion, and in dealing with belief and the abuse of belief are analysed through the contribu­ tions from utilized ethics and company ethics.

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The contents of a new institutional ethics should concentrate on the following areas: How can possibilities of parallel communication be secured as opposed to strategically restricted individual communication? In what way must the establishment of forums for this kind of communication - forums which should permit the testing, correction, reflection, and justification of technically-medially formed communication - be removed from the operative and strategic aims of concrete economic processes and be realized in a specific "unencumbered space"?

Springer) 1999. 33 Chapter 2 Optimizing Individual Communication Reducing Institutional Communication? The Necessity of a New Form of Business Ethics in the E-Economy Era CHRISTOPH RUBIO I. II. III. IV. The Problem Institutional Services Reducing Institutional Schemes Challenges for an Ethics of Economy I. The Problem A superficial look at the development and destiny of many e-economy start-ups might lead one to the impression that this area of the economy's self- and other-evaluation has fallen prey to a fundamental confusion: new, optimized methods of doing business have been mistaken for new ends; the realization of new strategies for developing, producing, distributing, and using goods, processes and services - methods which have been made possible by implementing innovative information technology - are still considered part of the old economic system of ends.

ESSLER, ULF; WHITACKER, RANDALL: "Re-thinking E-commerce Business Modelling in Terms ofInteractivity", Electronic Markets, 11 (2001), No. I, pp. 10-16. ETZIONI, AMITAI: The Moral Dimension. Toward a New Economics, New York (Free Press) 1988. ): Ethics, Rationality, and Economic Behaviour, Oxford (Clarendon Press) 1996, pp. 1-10. 1, pp. 70-83. GAUTHIER, DAVID: Morals By Agreement, Oxford (Clarendon Press) 1986. ): Ethics, Rationality, and Economic Behaviour, Oxford (Clarendon Press) 1996, pp. 217-243.

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