Chinese Multinationals by Jean-Paul Larcon

By Jean-Paul Larcon

This booklet examines the increase of chinese language businesses in overseas markets over the last twenty years of quick growth of the chinese language financial system. The fruit of a collaboration among top enterprise colleges, HEC Paris and the varsity of Economics and administration of Tsinghua college, it offers a finished review of the recommendations of chinese language multinationals by way of overseas advertising and marketing and branding, M&As and foreign joint ventures, administration of expertise, association and human source administration, and so forth.

The innovations of numerous recognized businesses are defined intimately, together with Baosteel, poultry, Haier, Hisense, Huawei applied sciences, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, and so on.

Contents: company recommendations of chinese language Multinationals (Z-M Jin); China's pass worldwide coverage (Z-X Li); China's Outward overseas Direct funding (Z-X Li); The Internationalization technique of chinese language Multinationals (R-P Kang); foreign advertising options of chinese language Multinationals: The adventure of poultry, Haier, and TCL (Z-H Hu & G Wang); Technology-Based pageant and chinese language Multinationals (J-P Larçon & G Barré); Innovation and information move in chinese language Multinationals (D-H Li); company tradition and association of chinese language Multinationals (Y-H Wang); chinese language Multinationals and international worth Chains Lenovo (F Duhamel); Alliances, Joint-Ventures and chinese language Multinationals (P Dussauge).

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Most outlets of the noodle restaurant chain Haier Dasaozi (“elder sisterin-law”), founded in the 1990s, have now closed down. It suffered losses from sales of computers, eversince these were launched. In the mobile phone business with a very competitive market with actors like Bird, Kejian, Xiaxin, Panda, and TCL, Haier did not have a clear competitive advantage and had difficulties building its market share. Though Haier claims to be the second General Electric, it is still facing great challenges in living up to that model.

4. Globalization Strategies Chinese enterprises have a strong interest in actively taking part in the international division of labor and in expanding from the domestic to the international market. Having reached an optimal size, they are interested in reorganizing their value chain in a more complex way at a global level. At the corporate level this means increased integration and interaction with the world economy in terms of production factors, capital, technology and human resources, as well as in terms of business functions such as R&D, supply, production, and marketing.

This is far less competitive than other multinationals (Li Rong, 2004). Therefore it is imperative for Chinese enterprises to carry out integration strategies in order to create economies of scale, enlarge the scope of their activities, and achieve a better control of key elements of the value chain. This leads to strategies of both vertical and horizontal integration. In recent years Chinese companies have favored M&A over organic growth in order to move and grow more rapidly, especially on the international scene.

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