Conquering Global Markets: Secrets from the world’s most by N. Hubbard

By N. Hubbard

Conquering worldwide Markets deals checks of the problems, information, instances, and top practices of mergers, acquisitions, joint ventures and alliances through the international. utilizing info gleaned interviews with CEOs, the e-book offers insights into making worldwide M&As profitable.

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Even so, less than 5 percent of public deals were hostile acquisitions (UNCTAD, 2000). The most famous is the largest acquisition in history: the $200 billion acquisition of Germany’s Mannesmann by Britain’s Vodafone that played out as an acrimonious cross-European affair. The implications are that one didn’t need mutual consent in order to grow the business. This trend seems to be abating in recent times, however, with fewer large-scale hostile acquisitions taking place. There are notable exceptions, however, including the bitter takeover of Cadbury Schweppes by Kraft in 2010.

In fact, the KPMG study of 162 companies found employee retention to be the joint highest HR concern after a cross-border acquisition. It is discussed in more detail in Chapter 7. The changing nature of the international investor Part I The emerging market internationalizer The final and perhaps most important trend currently being experienced in globalization is the changing nature of who is globalizing. In the past 20 years we have seen the rise of the emerging world globalizer (EWG). In the past, the world’s largest organizations have been dominated by developed nation organizations; however, this trend has been slowly changing.

How globalizers dealt with this lack of knowledge, however, differed. As will be discussed later, some partnered with a local firm that had local market knowledge while others acquired a local firm. This raises the corollary question of knowing which is the right firm with whom to partner or buy, which was also a point raised by participants. To avoid this, a small but significant number of participants took a longer-term perspective and established a local presence to understand the local markets more fully before doing anything.

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