Cruise ship tourism by Ross K. Dowling, Clare Weeden

By Ross K. Dowling, Clare Weeden

Masking the commercial, social and environmental affects of sailing, this ebook combines the newest study with sensible case reviews to supply a accomplished account of the topic. It studies the elemental rules of the undefined, the cruise adventure from a passenger point of view, advertising and marketing, making plans and vacation spot development.

summary: overlaying the industrial, social and environmental affects of sailing, this e-book combines the newest examine with useful case reviews to supply a complete account of the topic. It stories the elemental rules of the undefined, the cruise event from a passenger point of view, advertising, making plans and vacation spot improvement

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In an effort to manage the impact of co-creation, cruise lines use social media to create dialogue with potential customers (and stakeholders) in order to more exactly understand what they seek from a cruise. , 2015). These were travel-related words – travel, vacation and tour; destination-related words – Caribbean, Galapagos, Tahiti and Bahamas; cruise ship or travel company-related words – ship, allureoftheseas, line, carnival, waldoworldtravel, sail, port and cruiseaward; and emotion-related words – amazingfriends, epicday, favoritevacation and love.

A partnership between a cruise line and an environmental organization has taken place, with Royal Caribbean Cruises Ltd (RCL) linking with the World Wildlife Fund (WWF) in a 5-year global partnership to set sustainability targets aimed at reducing RCI’s environmental footprint. As part of the agreement, RCL has contributed US$5 million to WWF’s global oceans conservation work and they will collaborate to raise awareness about ocean conservation among the cruise line’s 5 million passengers. Hurtigruten is modifying several of its vessels to use shore power when in port, after signing an agreement with the Port of Bremen for the development of land-based connections.

2011). In a similar vein it has been noted that Filipino seafarers, the largest group of workers on cruise ships, find themselves embedded in a transnational system that facilitates entry into the cruise industry yet diminishes their legal protection. Among the most dramatic has been a legal precedent that prevents Filipino seafarers from suing their employers in US courts in favour of arbitration in the Philippines (Terry, 2009). 5). Traditionally, cruising has been the preserve of older people, mainly retirees.

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