From Concept to Consumer: How to Turn Ideas Into Money by Phil Baker

By Phil Baker

"This is an interesting, convincing,and hugely targeted dialogue of the innovation-and-marketing strategy because it truly works. Phil Baker has helped me know how the trendy, international high-tech really works, and somebody who stocks that interest will reap the benefits of examining his book." —James Fallows, The Atlantic per 30 days "In the excessive quantity, fast-paced box of high-tech buyer gadgetry, studying out of your error could be a very dear schooling. It takes even more than a superb proposal to create a good product, and Phil Baker's publication presents hard-earned, sensible suggestion (and reasonable caution) to these keen about making the following nice glossy new toy." —Paul Jacobs, CEO, Qualcomm "When it involves knowing how issues paintings, why issues paintings, and maybe most vital, why I should still care, Phil Baker is my go-to man. i have continually believed that if you cannot comprehend the method, you are going to by no means delight in the product and Phil Baker regularly offers that crucial viewpoint. do not simply learn the guide manual—read Phil Baker first." —Peter Greenberg, commute Editor, NBC at the present time convey "Phil Baker makes use of his own adventure within the improvement of such seminal items because the Polaroid SX-70 digital camera to supply sensible and readable suggestion on tips on how to flip reliable rules into ecocnomic items whereas heading off the varied pitfalls alongside the way." —Steve Wildstrom, know-how & You Columnist, BusinessWeek "From suggestion to patron is not just for the entrepreneur or the product improvement guru-in-training. if you are one of many legion of device hounds, or simply are looking to be extra knowledgeable approximately how the digital items you're keen on and use daily come into being, then learn this book!" —Ken Wirt, vice president buyer advertising and marketing, Cisco "Phil Baker is aware product improvement like not anyone else. This ebook is the genuine advisor to getting your rules to industry. A needs to personal for the entrepreneur." —Robert Brunner, Founder and artistic Director, Ammunition LLC, Former Apple laptop Director of business layout "If you're an inventor or developer with a very good thought for a product and the necessity to get it synthetic and disbursed, this is often the booklet for you. the following, Phil Baker finds the precious classes he has realized from his decades of constructing items for himself and others, getting them designed and synthetic, occasionally within the usa, occasionally in Asia. The dialogue of Asian outsourcing is principally powerful. 'The virtue is now to the fast and the inventive, instead of the big,' says Baker, 'but to get that virtue you will have to visit Asia.' Sound daunting? don't be concerned; this ebook is a pleasant journey of the virtues and risks of outsourcing. for you to get your product produced, this booklet is key reading." — Don Norman, Nielsen Norman team, writer, The layout of destiny issues " i have recognized and popular Phil for years- and to today, I continue to learn approximately major items that i did not recognize he had a hand in bringing to industry. he is obvious all of it and performed it all—and during this hugely readable, immensely useful booklet, he tells all." —Harry McCracken, Former Editor-in-Chief, notebook international " Phil Baker's publication can be required studying for any entrepreneur in addition to winning businesses making plans new items simply because they're going to achieve vital perception into what it takes to convey new and leading edge items in a electronic age within which shoppers calls for, tastes, and needs frequently swap overnight." —Tim Bajarin, President, artistic innovations, Inc. " Phil Baker combines a long-earned wisdom of product layout, production, and advertising to offer us an insider's examine how a firm or entrepreneur turns an concept right into a real-world product. principles are effortless, he observes, yet growing whatever humans are looking to purchase is a sophisticated enterprise, with many tradeoffs and hard offerings. he is been there, performed that, and it shows." — Dan Gillmor, Director, Knight heart for electronic Media Entrepreneurship, Kauffman Professor of electronic Media Entrepreneurship, Walter Cronkite institution of Journalism & Mass communique, Arizona kingdom collage " Few humans within the buyer electronics are as uniquely certified as Phil to function a advisor among notion and product. whether you are not creating a equipment, From inspiration to purchaser bargains an insightful and more and more correct inspect a truly diversified form of venture administration. it is definitely worth the learn with the intention to construct whatever humans love." —Ryan Block, Former Editor-in-Chief, Engadget and Cofounder, GDCT " Phil Baker is a type of humans whose occupation has spanned a new release of non-public know-how, and he is noticeable all of it, from the layout labs of -California to the manufacturing unit flooring of Guangzhou. This booklet distills his adventure in a hugely readable consultant to the fine details of having a product to marketplace, and the sensible suggestion he bargains will store many an entrepreneur from months and thousands of greenbacks of ache. a person with a product in improvement or of their head may still learn it prior to they take one other step." —Jeremy Wagstaff, expertise Columnist and Blogger " Phil Baker is without doubt one of the world's most sensible minds within the client know-how items undefined. His willing perception and real-world figuring out of product layout, improvement, creation, and advertising comes from years of expertise as opposed to from anyone who has simply 'studied' the shopper know-how items market." —Andy Abramson, CEO, Comunicano Preface i have consistently been drawn to expertise items and gadgetry. all through my occupation i have had the chance and success to be linked to many defining client know-how businesses and items resembling Polaroid's SX-70 digicam, Apple's Newton MessagePad and PowerBooks, and lots of extra. I wrote this e-book on the way to percentage with readers what is considering taking an idea and remodeling it right into a winning product, in accordance with what i have noticeable and skilled for greater than 3 many years. something i have discovered is that making a winning product is far greater than bobbing up with the belief; in truth, that is frequently the simplest half. it really is even more approximately what occurs after. It consists of a variety of actions that assemble all kinds of disciplines, every thing from engineering to product administration to distribution to advertising and marketing. every one of those actions is far like a hyperlink in a sequence. whilst one hyperlink fails, the whole pastime can fail. i presumed this was once a huge tale to be informed and will locate no different books that checked out the entire actions in live performance. whereas there are books on particular parts, akin to engineering administration, undertaking administration, and advertising, each one of these are approximately approaches, strategies, and theories, with just a couple of of them delving into real-life examples as skilled firsthand via the writer. they do not show the real-life, day by day concerns, whose options frequently range from traditional pondering. these books are resembling what is taught in company university, whereas this publication is extra just like the lab path that is by no means provided. This e-book covers the hot ideas that experience resulted from how speedy items are built, their shorter lifestyles cycles, using outsourcing, and the web. some of these components have replaced how issues are actually performed. one of many greatest adjustments is the influence of China on product improvement and production and the way it impacts how we do issues. This booklet is meant not just for these excited about bringing out their very own product, but in addition for these simply excited about what is concerned and the way issues paintings behind the curtain that infrequently get uncovered. This publication will supply that besides a few worthy examples. For marketers who paintings through themselves, in addition to these focused on product similar actions in either small and big businesses, you should have a greater figuring out of the stairs to stick with to achieve success along with your personal items. you are going to how you can reap the benefits of new assets and new considering. Plus you are going to learn how to forget about the naysayers who let you know to not dollar the method and to only do it the best way it is usually been performed. so much of all you should have a greater knowing of your ideas and what to anticipate. i'm hoping you get pleasure from studying the booklet up to I loved writing it. --Phil Baker

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For example, a product that needs to withstand high temperatures and sustain a drop from several feet in height will determine the types of materials to be used and how the product will be constucted and assembled. An initial version of both the specification and the MRD need to be available early in Phase 2, Design Development, providing the product requirements for the rest of the development process. Schedule When the product comes to market can make the difference between success and failure.

Over the years I’ve searched for ways to speed up the time to market, reduce development costs, and avoid those common bureaucratic delays that occur, particularly in large companies. Why is this important? Because getting to market first with new technology provides a big competitive edge in establishing a brand and in maximizing profit. Organizing for Rapid Development Whether in a small company or large, I’ve found the use of small multidiscipline teams under the direction of a strong, enthusiastic, and capable product manager to be a highly effective way to get the product to market quickly.

The industrial design is developed and incorporated into the overall design. Breadboards, are built and tested, circuits are assembled, and software concepts are created. A breadboard of an iPhone might be the size of a cookie sheet that has a circuit board, display, radios, antennas, power source, and connectors mounted on a flat panel that allows it to be moved around. As the product evolves and circuits are compressed onto tiny chips, the breadboard will move closer to resembling the final product.

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