How They Started: How 25 Good Ideas Became Great Companies by David Lester, Carol Tice

By David Lester, Carol Tice

How do you switch a good suggestion right into a nice business?

Lots people have principles we predict may make nice companies. such a lot people by no means do whatever with these principles. probably it's simply because we're fairly proud of our jobs, probably it's simply because we're now not convinced that our concept would actually paintings. or perhaps it's just because we don't be aware of the place to start.

This ebook is set 30 humans such as you. that they had an concept, and went directly to commence a enterprise. these companies are all tremendous profitable and so much are actually family names all throughout America.

With luck tales starting from retail and gaming to social media and the eating place company, How They began relives the standard beginnings of businesses comparable to Coca-Cola and Disney, Google and Twitter, Zynga and Chipotle Grill. via own interviews with key resources - together with founders, traders and previous staff - every one profile finds how the corporate took its first tentative steps and for this reason grew to become the well-known identify it's today.

Written by way of Carol Tice, commonplace author for Entrepreneur journal, and David Lester, who manage a hugely winning software program corporation in Farmington, CT and now runs an organization devoted to aiding start-ups and marketers, How They began is an enlightening and engaging e-book that solutions key questions for every company, such as:
-What occurred first?
-How did they pick out their name?
-How a lot did it fee to set up?
-Where did they locate suppliers?
-How did they get their first customers?
-What difficulties did they run into - and the way did they triumph over them?

Profiles comprise: Blackberry, Chipotle Grill, Coca-Cola, Disney, Dropbox, eBay, digital Arts, Etsy, Gatorade, Google, Groupon, IBM, Jamba Juice, KFC, LinkedIn, Microsoft, Pinkberry, Spanx, journey consultant, Twitter, Wholefoods, Zipcar, Zynga.

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Which producer would not at $140/bbl? Well, the Saudis did not. And not because they did not want to or they could not physically pump more. The problem was that the global refinery system could not process the excess heavy sour Saudi crude into the clean products consumers wanted. Saudi crude had saturated the refinery system. Bottlenecks limited the ability to process heavy sour crude oil, and any increase in Saudi production would result in a larger glut of residual fuel oil and lower prices for Saudi crude oil.

Exploration work in Mexico. Geophysics, 18(1), 188–200. 10. html 11. Michael Ratner, Paul Belkin, Jim Nichol and Steven Woehrel (20 August 2013). Europe’s Energy Security: Options and Challenges to Natural Gas Supply Diversification. Congressional Research Service. 12. BBC News (1 January 2006). Ukraine Gas Row Hits EU Supplies. stm 13. Neil Buckley (2014). Gazprom cannot afford another supply shut-off to Ukraine. Financial Times, 23 April. 14. Jon Henley (2014). Is Europe’s gas supply threatened by the Ukraine crisis?

Producers outside of North America felt the impact too. 11 Some of the switching is very “price sensitive”, and may flip back into coal as and when the economics make sense. But in the long run, the availability of more environmentally friendly natural gas (as a rule of thumb, coal pollutes three times more than natural gas for a given unit of energy produced) may result in the retirement of coal-fired power plants. The impact is therefore more global and more permanent than what the large majority believes today.

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