International Business: Theory and Practice by Riad Ajami, Jason G Goddard

By Riad Ajami, Jason G Goddard

The hot and up to date variation of this widely-used textbook is both worthy for undergraduate and graduate scholars of foreign enterprise. Its student-friendly layout, unique insurance of vintage and well timed themes, and huge use of case reviews make it generally adaptable for various point classes, in addition to for educators preferring both a case research or lecture process.

This variation good points new insurance of the Asian monetary hindrance and the eu Union. Its remedy of such issues as foreign currencies, overseas alternate coverage, and monetary improvement introduces scholars to innovations for examining nationwide economies that aren't coated in lots of competing texts. moral and environmental matters also are coated in element, and all case experiences, tables and figures were completely revised and up-to-date.

Each bankruptcy incorporates a brief case learn, whereas longer, extra complicated case reports finish the textual content. each one bankruptcy additionally good points studying targets, dialogue questions, and references, and a web Instructor's guide with PowerPoint fabrics is additionally on hand to professors who undertake the textual content.

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S. budget did return to a surplus position, only to fall back into deficits in the past few years. The trade deficits that began in the 1980s still persist, though. indb 16 The United States faces intense competition in its home market as well as in foreign markets from several countries, especially China, India, Germany, and Japan. Apart from these challenges, new competition has surfaced in the form of the newly industrializing economies of the Pacific Rim, popularly known as the four tigers. These countries, Hong Kong, South Korea, Taiwan, and Singapore have been rapidly increasing their share of world trade.

As the globalization of international markets has continued, more firms have realized that the key to their future success depends on increasing their business activities in other parts of the world (including China, India, and Southeast Asian nations). The existence of different definitions for multinational corporations is not surprising. There are many different types of multinational corporations, and most definitions characterize only a particular type. Because there are so many possible ways in which a corporation can be organized and can transact business across national borders, it is indeed very difficult for any one definition to adequately describe all forms of multinational corporations.

A similar lowering of costs accrues with promotional expenses. MNCs have large advertising budgets and are valuable clients for advertising agencies and the media. Consequently, they are able to obtain cheaper rates. More important, MNCs are often able to standardize a promotional message 8/3/2006 5:02:45 PM An Introduction to International Business and Multinational Corporations 13 and use it in different countries (for example, the Marlboro cigarette advertisements or several CocaCola promotions that have been released in different countries using standardized messages).

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