International Communications Strategy: Developments in by Silvia Cambie

By Silvia Cambie

Social media have opened new channels of foreign communique, permitting groups the world over to return jointly instantaneously. International Communications method is ready the possibilities and demanding situations this example creates for PR practitioners.  powerful cross-cultural verbal exchange calls for wisdom of social media in addition to an realizing of on-line and offline cultures.  in addition, conversation practitioners at the moment are anticipated to supply strategic suggestion and aid executives interact with stakeholders in a number of components of the world.Containing case reports of cross-cultural verbal exchange in addition to info on replacement verbal exchange methods, this publication prepares practitioners to provide strategic communique suggestions to senior administration or consumers.

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Be respectful of the practices used in a particular country and the way in which relationships are built. Listen to the locals. Don’t try to take something out of the context of your country of origin and apply it to another. Don’t impose your models.  Understand the role of the media in a particular country and how it functions, especially the limitations under which it operates. In China, for instance, given the government control on traditional channels, the role of online and social media is more important than in other markets.

Don’t impose your models.  Understand the role of the media in a particular country and how it functions, especially the limitations under which it operates. In China, for instance, given the government control on traditional channels, the role of online and social media is more important than in other markets. In many cases it drives consumer and stakeholder attitudes.  Be respectful in your relations with the press. Show that you are making an effort to understand their way of working. A simple way to do this could be to organize media training sessions for senior management focused on media relations in the new markets your company is trying to penetrate.

In our era of globalized content, readers are looking for a local angle they can relate to. And by ‘local’ we do not necessarily mean a geographical community. According the 2008 Edelman Trust Barometer, a ‘person like yourself [is] defined by common interests rather than shared demographic features and attributes. 8 Historically, PR practitioners have been trying to influence the media. Now we rely on the broader public, organized in communities of bloggers and social networkers, to tell our story.

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