Managing the Football World Cup by S. Frawley, D. Adair

By S. Frawley, D. Adair

Dealing with the soccer international Cup explores components usually ignored by means of venture administration and enterprise reviews researchers. accordingly contemplating the worldwide effect of the soccer international Cup it's time for an in depth exam of the making plans, association, administration, implementation and comparable advertisement positive aspects of this mega-sport occasion.

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Adair (Eds), Managing the Olympics. Basingstoke: Palgrave Macmillan, pp. 50–65. Clarke, J. & Critcher, C. (1986). 1966 and all that: England’s World Cup victory. In A. Tomlinson & G. Whannel (Eds), Off the ball. The football World Cup. London: Pluto. Cohen, P. (2014). The olygarch’s guide to legacyspeak. com/the-olygarchs-guide-to-legacyspeak [accessed 4 March 2014]. Daily Mirror (2011) FIFA corruption scandal timeline’, 30 May. Available at www. uk/news/FIFA-corruption-scandal-timeline-article742755.

A second problem is that it is almost impossible to predict the post-World Cup environment nine years before the event. Legacy plans that may appear to be attractive on paper may need significant adjustment at the implementation stage. The distribution of the benefits compared with the bearing of the costs of hosting the World Cup remains a third underlying issue that local organizing committees have to contend with. There is no simple solution to the problems of legacy management. There needs to be greater research to explore the best ways of approaching individual aspects of legacy management.

It differs from the platforms described above because direct marketing involves private or closed communications that seek to identify the fan as a relevant target market and (particularly in the new-media sense) uses databases and direct strategies to leverage engagement, thus building relationships, loyalty and brand value. Traditionally, door-to-door or direct mail campaigns represent the dominant forms of direct marketing. Yet new technologies allow for the use of database communications and email marketing, direct-response advertisements, and internet and broadcast platforms such as websites and social media.

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