By Thorsten Blecker, Gerhard Friedrich
Mass Customization: demanding situations and recommendations defines the parameters of the rising company process, mass customization. The ebook will disguise the most different types of the world with a scientific exam of the next topics: production platforms and mass customization, offer chain administration and mass customization, and data structures and mass customization.
In addition to being tightly equipped by means of issues and a delicately chosen team of individuals, the Editors will write introductory fabric to the sections in addition to introductory and concluding chapters. the result's a publication that offers the sphere with the conceptual framework of mass customization, its instruments, its options, and real-world examples of profitable implementations of the enterprise approach. an incredible ebook for lecturers operating in construction operations, creation production, commercial engineering, logistics, provide chain administration, and practitioners.
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Additional info for Mass Customization: Challenges and Solutions
G. for clicking on a link for viewing detailed product information). 2 Personalization on the Interaction and Presentation Level On the interaction level, two aspects of personalization can be considered: the interaction style and degrees of freedom in navigation. Regarding the interaction style, in online configuration systems one basic form is common - a system driven dialog with fill-out forms (which can be extended by extensive personalization through a dynamically adapted front-end). Most importantly, online users are well-acquainted with this interaction style; they also often feel comfortable when the system actively guides them through the configuration process.
Ittner, Christopher D. (1999): The Impact of Product Variety on Automobile Assembly Operations: Empirical Evidence and Simulation Analysis, Management Science, Vol. 45, No. 6, pp. 771-786. Forza, Cipriano / Salvador, Fabrizio (2002): Managing for variety in the order acquisition and fulfilment process: The contribution of product configuration systems, International Journal of Production Economics, Vol. 76, No. 1, pp. 87-98. Garud, Raghu / Kumaraswamy, Arun (2003): Technological and Organizational Designs for Realizing Economies of Substitution, in: Raghu Garud 1 Arun Kumaraswamy / Richard N.
Ardissono et al. g. Jannach (2004), Jannach and Kreutler (2004)). Whereas most existing approaches base their adaptation features on long-term user models, we focus on techniques for the personalization of the interaction also for first-time-users, for which there is nearly no support in existing systems up to now. Finally, we discuss architectural aspects for building and maintaining such highly-adaptive web applications. 2. PERSONALIZATION AND ADAPTATION IN THE CONFIGURATION PROCESS Personalization can be considered as a means to help individuals satisfy a goal that efficiently and knowledgeably addresses their need in a given context by understanding their preferences (Ricken, 2000).