Mirror for Humanity: A Concise Introduction to Cultural by Conrad Phillip Kottak

By Conrad Phillip Kottak

Written by way of a well-known pupil within the box, this concise, up to date creation to cultural anthropology conscientiously balances assurance of middle issues with modern alterations within the box. because no unmarried or monolithic theoretical viewpoint orients this publication, teachers with a variety of perspectives and methods can use it successfully. the combo of brevity and clarity make reflect for Humanity an ideal fit for cultural anthropology classes that use readings or ethnographies besides a prime text.. .

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The study of man [humans] is no longer a degree for museum directors. Citicorp created a vice presidency for anthropologist Steve Bamett, who discovered early warning signs to identify people who don 't pay credit card bills. Not satisfied with consumer surveys, Hallmark is se nding anthropologists into the homes of immigrants, attending holidays and birthday parties to design cards they'll want. No survey can tell engineers what women really want in a razor, so marketing consultant Hauser Design sends anthropologists into bathrooms to watch them shave their legs.

They could a t least have kept up in the 11 Urban Anthropology other subjects if a Spanish speaker had been teaching them science, social studies, and math until they were ready for English-language instruction in those areas. URBAN ANTHROPOLOGY By 2050 the developing nations will account for 88 percent of the world's population, compared with 80 percent in 200 I (Arie£f 200 I). Solutions to future problems will depend increasingly on understanding non-Western cultural backgrounds. The fastest population growth rates are in cities in the developing world.

Companies are starving to know how people use the Internet or why some pickups, even though they are more powerful, are perceived by consumers as less powerful, says Ken Erickson, of the Center for Ethnographic Research. It takes trained observation, Erickson says. Observation is what anthropologists are trained to do. " USA Today. February 18, 1999, p. BI. 20 Chapter One Anthropology and ]I S Appli cations Summary 1. Antlu'opology is the holistic a nd comparati ve study of humanity. It is the systematic exploratio n of huma n biological and cultura l diversity across time and space.

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