By Nicholas Carlson
A page-turning narrative approximately Marissa Mayer's efforts to remake Yahoo in addition to her personal upward thrust from Stanford college undergrad to CEO of a $30 billion company by means of the age of 38.
When Yahoo employed big name Google govt Mayer to be its CEO in 2012 staff had a good time. They positioned posters at the partitions all through Yahoo's California headquarters. On them there has been Mayer's face and one be aware: wish. yet twelve months later, Mayer sat in entrance of these related staff in an immense cafeteria on Yahoo's campus and took the thrashing of her existence. Her hair rainy and her tone shielding, Mayer learn and responded a chain of employee-posed questions not easy the fundamental parts of her plan. there has been anger within the room and, at the back of it, a question: was once Mayer really going in an effort to do that thing?
MARISSA MAYER AND THE struggle to avoid wasting YAHOO! is the interior tale of the way Yahoo acquired into such lousy form within the first position, Marissa Mayer's debatable upward thrust at Google, and her determined struggle to save lots of an online icon.
In August 2011 hedge fund billionaire Daniel Loeb took an extended examine Yahoo and made up our minds to visit battle with its administration and board of administrators. Loeb then acquired a five% stake and commenced a shareholder activist crusade that may rate the roles of 3 CEOs prior to he eventually settled on Google's golden lady Mayer to free up the worth lurking within the corporation. As Mayer started to remake Yahoo from a content material corporation to a tech corporation, an inner civil struggle erupted.
In writer Nicholas Carlson's able palms, this riveting booklet captures Mayer's upward thrust and Yahoo's missteps as a dramatic representation of what it takes to snatch the brass ring in Silicon Valley. And it unearths if it is attainable for an incredible lumbering tech corporation to stick appropriate in today's speedily altering company panorama.